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IGTC01SM - Advanced Google Ads (EN)
01 - Introduction
01 - Get the most out of Google Ads (0:54)
02 - What you should know (1:17)
02 - 1. Google Ads Strategy
01 - How to audit a Google Ads account (3:25)
02 - Advanced keyword research techniques (2:46)
03 - Auction insights and the bid simulator (1:33)
04 - Account structure SKAGs or STAGs (3:24)
05 - Ad copy tactics to try in your campaigns (2:57)
03 - 2. Optimizing Google Ads Account Performance
02 - Retargeting audience strategy (2:26)
01 - Bid and budget optimization rules (3:16)
03 - Rules for finding negative keywords (2:24)
04 - Dynamic text on landing pages (2:06)
04 - 3. Tips for Working Efficiently with Google Ads
01 - Working with Google Ads Editor (5:12)
02 - Making changes with bulk sheets (4:45)
03 - Choose an ad copy testing method (4:04)
04 - Compare the tools for managing campaigns (2:13)
05 - 4. Using Automation in Google Ads
02 - Running Google Ads scripts (2:38)
01 - Applying automated rules (3:52)
03 - Google Ads scripts you should be using (1:40)
04 - Google Data Studio dashboards (3:35)
06 - 5. Tracking Campaign Performance
01 - Custom parameters in tracking templates (3:34)
02 - Tracking additional conversion events (2:45)
03 - Choosing an attribution model (2:20)
04 - Using third-party tracking tools (1:25)
07 - 6. Other Google Channels
02 - Get started with Google Display Network (1:21)
01 - Setting up Google Shopping campaigns (1:13)
03 - Running video ads on Youtube (1:27)
04 - Universal App Campaigns (UAC) on mobile (2:17)
08 - Conclusion
01 - Continue learning Google Ads (1:43)
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01 - Working with Google Ads Editor
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