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IGTC01CS - Winning Back a Lost Customer (EN)
01 - Introduction
01 - Getting a customer back (1:20)
02 - 1. Understanding Lost Customers
01 - Knowing when a customer is lost (2:16)
02 - Why customers leave (3:02)
03 - Solving attrition problems (2:36)
03 - 2. Mission Impossible
02 - Building attrition alarm systems (2:20)
01 - Establishing contact patterns (2:54)
04 - 3. Win Customers Back
02 - Rekindle relationships and craft your messaging (2:37)
01 - How to implement a reactivation system (1:55)
03 - How to deliver a reactivation campaign (3:02)
04 - How to track a reactivation campaign (2:21)
05 - Conclusion
01 - Setting expectations for winning back lost customers (2:51)
02 - Customer reactivation resources (0:53)
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03 - Solving attrition problems
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