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Employer Branding to Attract Talent (EN)
01 - Introduction
01 - Welcome (1:33)
02 - 1. Employer Brand Defined
01 - What is an employer brand (2:58)
02 - Why employer brand matters (3:50)
03 - Components of an employer brand (3:48)
04 - A company-s reputation is its brand (4:10)
05 - Factors that influence employer brands (3:37)
03 - 2. How Employer Brands Attract Talent
01 - Replicating someone else-s brand won-t work (2:43)
02 - What top candidates want in an employer (3:54)
03 - The impact on customers and profits (2:20)
04 - What a strong employer brand can-t overcome (3:03)
04 - 3. Building Your Brand to Attract Talent
02 - How to appeal to the self-centric candidates (3:31)
01 - How candidates evaluate potential employers (2:55)
03 - Image is everything (3:21)
04 - Attraction is more than skin deep (3:20)
05 - 4. Make Your Brand Compelling
01 - What makes a compelling employer brand (4:25)
02 - Make an emotional connection (3:25)
03 - Four questions for a compelling employer brand (3:57)
04 - Communicating your brand (4:04)
05 - Employees as brand ambassadors (3:24)
06 - Conclusion
01 - Create an employer brand action plan (1:57)
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04 - Attraction is more than skin deep
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