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IGTC01SM - Advertising on Facebook (EN)
01 - Introduction
Getting started with Facebook advertisin (0:54)
02 - iOS changes every advertiser must know (2:53)
02 - 1. Facebook Advertising Overview
01 - Introduction to Facebook ads (3:19)
02 - Basic advertising terminology (2:42)
03 - How to use Facebook Ads Manager (2:45)
03 - 2. How Facebook Ads Work
01 - How to set up a Facebook advertising account (3:08)
02 - Exploring the Facebook advertising structure (2:50)
03 - How to choose a Facebook ad campaign objective (5:06)
04 - 3. How to Create Facebook Ads
01 - Choose a budget for your Facebook ads (5:43)
02 - Identify your primary audience for Facebook ads (4:40)
03 - Refine your audience with interest targeting in Facebook (5:53)
04 - Manage Facebook ad placements (5:47)
05 - Choose your Facebook ad creative (10:03)
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05 - 4. View Your Facebook Advertising Data
01 - How to manage existing Facebook ads and campaigns (3:54)
02 - Understand your success metrics with Facebook ads (7:57)
03 - View your Facebook ads billing summary (3:05)
06 - 5. Implement Best Practices for Advertising on Facebook
01 - Tips for writing a great Facebook ad (7:31)
02 - How to choose an effective image for your Facebook ad (4:30)
03 - Improve the performance of your Facebook ads (4:00)
04 - Key Facebook advertising policies (1:56)
07 - Conclusion
01 - Next steps (1:01)
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02 - Understand your success metrics with Facebook ads
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