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Content Marketing for Social Media (EN)
01 - Introduction
01 - Accelerate your content marketing on social media (0:58)
02 - 1. Selecting Social Media Platforms
01 - Finding the right audience (3:28)
02 - Finding the right content types (2:41)
03 - Finding the right features (2:53)
04 - Finding the right advertising (3:03)
03 - 2. Promoting Content with Social Media
01 - Teasing content (2:42)
02 - Encouraging content sharing (2:45)
03 - Advertising content (2:44)
04 - 3. Managing and Growing a Social Media Audience
01 - Planning a cadence of content updates (2:26)
02 - Creating unique content for social media (2:19)
03 - Setting the right tone for engagement (2:04)
04 - Encouraging user-generated content (2:15)
05 - 4. Partnering with Influencers
01 - Researching an influencer-s audience (2:56)
02 - Understanding an influencer-s brand (2:05)
03 - Creating an influencer campaign (2:36)
04 - Using an influencer program service (2:29)
06 - 5. Tips for Major Social Networks
01 - Content marketing on YouTube (3:03)
02 - Content marketing on LinkedIn (2:11)
03 - Content marketing on regional social networks (2:52)
07 - 6. Evaluating Impact
02 - Tracking social media engagement (2:45)
01 - Tracking reach to the right audience (2:33)
03 - Tracking social media sentiment (2:47)
08 - Conclusion
01 - Next steps (1:12)
Ex_Files_Content_Marketing_Social_Media
Ex_Files_Content_Marketing_Social_Media
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02 - Tracking social media engagement
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