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IGTC01CS - Building Customer Loyalty (EN)
01 - Introduction
01 - Why is loyalty so critical (1:31)
02 - 1. What Is Customer Loyalty
01 - What is customer loyalty (2:01)
02 - Three important customer loyalty questions (1:58)
03 - 2. The Customer Loyalty Loop
01 - Four stages of the customer loyalty loop (2:46)
02 - Stage one Imagination before persuasion (2:48)
03 - Stage two Conversion not coercion (2:42)
04 - Stage three Experience choreography (2:46)
05 - Stage four Happily ever after (2:27)
04 - 3. Loyalty Implementation
02 - Building a customer loyalty program (4:31)
01 - Building your loyalty action plan (4:25)
05 - Conclusion
01 - Next steps (0:52)
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02 - Stage one Imagination before persuasion
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