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IGTC01CS - Customer Retention (EN)
01 - Introduction
01 - Welcome (1:30)
02 - Difference between retention and loyalty (2:54)
02 - 1. Key Ingredients for World-Class Customer Retention
01 - How to calculate customer lifetime value (4:27)
02 - Make customer follow-up meaningful, memorable, and personal (3:58)
03 - Learn consistency over quantity (3:54)
04 - Prevent customer loss (3:39)
03 - 2. Driving Revenue Growth through Retention
02 - Identify your most valuable customers (3:27)
01 - Develop your customer retention strategy (4:04)
03 - Leverage customer data (3:51)
04 - Learn to observe behavioral changes (3:14)
05 - Bring back lost customers (2:59)
04 - 3. The Nuts and Bolts
02 - Use the appropriate reason (3:51)
01 - When and how to use automation properly (3:28)
05 - 4. Foolproof Retention Activities
02 - Call three high-value clients (2:08)
01 - Learn the Pick-3 process (2:37)
03 - Send three handwritten notes (2:46)
04 - Check in on three new clients (2:16)
06 - Conclusion
01 - Next steps (1:36)
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05 - Bring back lost customers
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