01 - Introduction
02 - 1. How Can Data Improve Your Business
03 - 2. Analytics Fundamentals
04 - 3. Data Source Map
05 - 4. Managing Data
06 - 5. The Value of Data Sources
07 - 6. Tracking Data
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01 - Key sales metrics (3:33)
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02 - Tools to track sales data (2:11)
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03 - Key marketing metrics (2:47)
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04 - Tools to track marketing data (2:47)
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05 - Key cost metrics to track (1:58)
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06 - Tools to track cost data (1:14)
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07 - Key psychographic metrics (3:12)
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08 - Tools to track psychographic data (2:22)
08 - Conclusion
