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IGTC01SM - Advertising on Facebook Advanced (EN)
01 - Introduction
01 - Increase sales with Facebook (0:56)
02 - 1. Business Manager
02 - How to navigate Facebook Business Manager (6:00)
01 - Get started with Facebook Business Manager (5:00)
03 - Set up roles and permissions (3:54)
03 - 2. Manage Ads and Campaigns
01 - Create ads and campaigns (4:17)
02 - Manage ads and campaigns in bulk (4:10)
03 - Manage campaigns in bulk with Excel (5:16)
04 - Organize campaigns (1:57)
04 - 3. Facebook Pixel
02 - Optimize for conversions (5:22)
01 - Work with the Facebook Pixel (4:59)
03 - Analytics (5:01)
05 - 4. Custom Audiences
01 - Custom audiences in Facebook Ads Manager (4:49)
02 - Custom audiences with web traffic (4:18)
03 - Create a lookalike audience (3:59)
06 - 5. Advanced Advertising Techniques
01 - Split testing on Facebook using Test and Learn (4:15)
02 - How to retarget on Facebook (4:04)
03 - Dynamic ads (7:48)
07 - Conclusion
01 - Next steps (1:15)
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03 - Set up roles and permissions
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