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IGTC01SM - Branding Foundations (EN)
01 - Introduction
02 - What you should know before watching this course (1:07)
01 - Building a successful brand (1:24)
02 - 1. Understanding Branding
01 - What is a brand (2:09)
02 - Understanding why brands are important (1:57)
03 - Understanding the branding process (1:55)
03 - 2. Defining the Brand
01 - Identifying your core values and purpose (2:05)
02 - Creating brand drivers (2:11)
03 - Deciding on what to brand (1:54)
04 - Designing your brand architecture (2:23)
05 - Identifying the brand personality (2:32)
04 - 3. Positioning the Brand
01 - Identifying your customers (2:03)
02 - Understanding your customers- beliefs (2:18)
03 - Developing your brand promise The value proposition (2:15)
05 - 4. Expressing the Brand Identity
01 - Developing the brand-s name (2:03)
02 - Creating the brand look and feel (2:24)
03 - Creating the brand promise touchpoints (2:02)
06 - 5. Communicating the Brand Internally
01 - Identifying the internal channels (2:04)
02 - Creating the brand book (2:09)
03 - Linking the brand to product and service design (1:48)
07 - 6. Communicating the Brand Externally
02 - Expressing the brand in digital and social channels (1:59)
01 - Identifying the external channels (2:04)
03 - Expressing the brand through packaging (1:49)
04 - Creating branded spaces and environments (1:49)
08 - 7. Measuring Brand Performance and Value
01 - Understanding brand performance (2:14)
02 - Managing brand equity (2:04)
09 - Conclusion
01 - Mastering your branding skills (2:11)
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01 - Developing the brand-s name
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