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Writing Emails People Want to Read (EN)
01 - Introduction
01 - Email is here to stay (1:00)
02 - 1. Little Known Secrets about Writing Great Emails
01 - All emails are personal emails (2:00)
02 - Three types of emails (2:26)
03 - Inquiry and transactional emails (2:03)
04 - Marketing and sales emails (1:45)
05 - How to be clearly understood (2:20)
03 - 2. Be Clear and Bold, Not Pushy or Whiny
02 - The art of graceful interruption (1:43)
01 - Good email is like good education (1:55)
03 - The number one question (2:30)
04 - How to get them to write you back (1:54)
04 - 3. How to Be Compelling
01 - Great stories (1:52)
02 - Values and character (1:30)
03 - The three most important words (2:33)
04 - How to write a terrible email (2:33)
05 - 4. How Often Should I Send What Time of Day Is Best
02 - Opens, clicks, and unsubscribes (3:04)
01 - What time of day to send emails (2:21)
03 - How many emails are too many (2:09)
06 - 5. Emails That Get Them to Buy
01 - Where to find sure-fire copy (2:48)
02 - How to make an email blast feel personal (2:27)
03 - The all-important call to action (1:54)
04 - To newsletter or not to newsletter (3:44)
07 - 6. Advanced Strategies
01 - When is an email not an email (2:05)
02 - Curated content and affiliate marketing (2:03)
03 - What if it-s been too long (3:36)
04 - FAQs and About Us pages (2:05)
08 - Conclusion
01 - Great writers go everywhere (1:35)
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02 - Three types of emails
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