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Writing with Impact (EN)
01 - Introduction
01 - Strong writing, big results (1:02)
02 - 1. What Is Writing with Impact
01 - Impact requires purpose (2:59)
02 - Examples of writing with impact (3:18)
03 - Three top tips for writing with impact (2:41)
03 - 2. Learning about Your Readers
02 - Using high-context language (3:43)
01 - Seeing through readers- eyes (2:53)
03 - Responding to what readers want (3:11)
04 - 3. Understanding How People Read
01 - Go where the eyes are (2:58)
02 - Directing the eye with page elements (3:16)
03 - Grabbing readers- first five seconds (3:58)
05 - 4. Write Short
01 - Getting to the point (2:37)
02 - Shortening each sentence (3:19)
03 - Managing paragraph lengths (3:20)
06 - 5. Write Clear
02 - Sticking to one idea at a time (3:10)
01 - Bringing out your voice (3:20)
03 - Untangling (and subverting) grammar (3:41)
07 - 6. Write Right
01 - Exploiting the power of verbs (3:25)
02 - Using sentence rhythm for effect (3:40)
03 - Matching style to genre (3:23)
08 - Conclusion
01 - Next steps (1:58)
Ex_Files_Writing_with_Impact
Ex_Files_Writing_with_Impact
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03 - Untangling (and subverting) grammar
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