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IGTC01SM - Advanced SEO Developing an SEO-Friendly Website (EN)
01 - Introduction
02 - What you should know before getting started (2:09)
01 - Welcome (2:03)
03 - What is an SEO-friendly website (2:24)
02 - 1. Optimized Website Architecture
02 - Optimization from the perspective of Google (4:08)
01 - Components of on-site SEO (3:58)
03 - 2. Creating Your Information Architecture
01 - Indexable content (9:12)
02 - Improving site indexability (3:30)
03 - Crawlability (11:05)
04 - Robots.txt (3:33)
05 - Site information architecture (6:39)
06 - Creating your site architecture (6:03)
07 - HTTP vs. HTTPS (5:57)
08 - Subdomains (3:18)
09 - Picking a domain name (6:14)
10 - Site maps (4:27)
04 - 3. Managing Your URLs
02 - Canonical URLs (9:19)
01 - URL structure (7:04)
03 - Pagination (3:50)
04 - HTTP status codes (6:16)
05 - Mobile and desktop friendly (5:08)
05 - 4. Optimizing Your Content Structure
02 - Term Frequency–Inverse Document Frequency (TF-IDF) (5:48)
01 - Site tags (6:28)
03 - Image filenames and alt attributes (2:34)
06 - 5. Introducing Structured Data
01 - Structured data (6:28)
02 - Schema.org (2:23)
07 - 6. Technical Makeup
01 - Site speed (7:24)
02 - JavaScript and the DOM (4:19)
03 - Critical rendering path (9:11)
04 - HTTP2 (3:01)
05 - Progressive web apps (3:49)
08 - Conclusion
01 - Next steps (1:06)
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01 - Indexable content
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