01 - Introduction
02 - 1. Optimized Website Architecture
03 - 2. Creating Your Information Architecture
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01 - Indexable content (9:12)
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02 - Improving site indexability (3:30)
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03 - Crawlability (11:05)
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04 - Robots.txt (3:33)
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05 - Site information architecture (6:39)
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06 - Creating your site architecture (6:03)
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07 - HTTP vs. HTTPS (5:57)
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08 - Subdomains (3:18)
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09 - Picking a domain name (6:14)
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10 - Site maps (4:27)
04 - 3. Managing Your URLs
05 - 4. Optimizing Your Content Structure
06 - 5. Introducing Structured Data
07 - 6. Technical Makeup
08 - Conclusion
