02 - 1. Principles of Customer Advocacy
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01 - What is customer advocacy (3:48)
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02 - Why is customer advocacy important (3:45)
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03 - Traits of successful customer advocacy initiatives (3:28)
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04 - Empowering employees to be customer advocates (4:48)
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05 - Harnessing service and operations (3:29)
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06 - Identifying cross-functional benefits (3:43)
03 - 2. From Insight to Action
04 - 3. From Action to Brand Advocates
Ex_Files_Customer_Advocacy
